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Business at a Glance
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Health Scores:
70–100 Strong / Healthy
45–69 Watch / At Risk
0–44 Concern / Critical
· Built from margin, discount level, frequency, and revenue size
Category Performance
Click any category card for an AI-powered deep dive.
Performance Snapshot
Monthly Sales Trend
Total sales per month. Q4 spikes are typical — watch for year-over-year momentum shifts.
Sales & Profit by Segment
Consumer leads volume, Corporate leads margin efficiency. Home Office is smallest but often most targeted.
Discount Rate vs Avg Profit Margin
Profit margin by discount bucket. Orders go loss-making above ~40% discount. Below the zero line = money destroyed.
Sales & Profit by Region
West leads volume but check margin gaps — high sales with low profit signals a discount or product mix issue.
Sales & Profit Deep Dive
Category and sub-category performance — where value is made and where it is destroyed.
Sales & Profit by Category
Profit Margin by Category
Sub-Category Profit Ranking (Best → Worst)
Red bars = net loss sub-categories actively destroying profit.
Yearly Sales & Profit Growth
Profit by Customer Segment
All Sub-Categories — click any row for AI analysis
Regional Performance
Sales, profit, and margin by US region and state. Click any state row for a full AI breakdown.
Sales & Profit by Region
Profit Margin by Region
Margin gap between regions usually reflects discount policy, not just volume. High sales + low margin = structural problem.
Top 15 States by Sales
All States — click any row for AI analysis
Product Intelligence
Top performers and loss-makers. Click any product row for a full AI breakdown.
Top 10 Products by Profit
Top 10 Loss-Making Products
These products are destroying value. Heavy discounting on high-ticket items is the usual cause.
Sub-Category Health Scores
Every sub-category scored 0–100. Red = Concern — these are structural problems. Yellow = Watch. Green = Strong.
Avg Discount vs Profit Margin by Sub-Category
Each bar = one sub-category. Left axis = discount rate, right markers = margin. Sub-cats in the top-left quadrant (high discount, negative margin) are the priority fixes.
All Products — click any row for AI analysis
Customer Analytics & Health
Every customer scored 0–100 across profitability, frequency, revenue size, and discount dependency. Click any row for a full AI report.
Health Score Distribution
How customers spread across health score bands. A healthy portfolio concentrates in 60–80. Heavy left skew = retention problem.
Avg Health Score by Segment
Lower Corporate scores may indicate discount dependency. Lower Consumer scores may indicate irregular purchasing patterns.
Customer Count by Segment
Avg Order Value by Segment
All Customers — click any row for AI profile
Shipping Analysis
Ship mode breakdown, delivery times, and margin impact by shipping choice.
Orders by Ship Mode
Profit Margin by Ship Mode
Avg Days to Ship by Mode
Ship Mode by Customer Segment
Fenxi AI — Superstore Chat
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